<p style="text-align:left"><b><span style="font-size:11.0pt;font-family:"Book Antiqua"">Updated list of participating artists below. </span></b><b><span style="font-size:11.0pt;font-family:"Book Antiqua""><span style="font-size:11.0pt;font-family:"Book Antiqua"">Some theatre performances nearly sold out so pre-ordering is encouraged. Press Photos can be found at: </span></span></b><b><span style="font-size:11.0pt;font-family:"Book Antiqua""><span style="font-size:11.0pt;font-family:"Book Antiqua""><a href="http://enricospada.smugmug.com/Theatre/WAM/10x10on10/" target="_blank">http://enricospada.smugmug.com/Theatre/WAM/10x10on10/</a></span><span style="font-size:11.0pt;font-family:"Book Antiqua""></span> </span><span style="font-size:11.0pt;font-family:"Book Antiqua""><br>

</span></b></p><p style="text-align:right" align="right"><b><span style="font-size:11.0pt;font-family:"Book Antiqua"">Press Contacts:<span>   </span></span></b></p><p style="text-align:right" align="right"><span style="font-size:11.0pt;font-family:"Book Antiqua"">Jessica Conzo<span>     </span></span><span style="font-size:11.0pt;font-family:"Book Antiqua""></span></p>

<p style="text-align:right" align="right"><span style="font-size:11.0pt;font-family:"Book Antiqua"">Executive Director, <span><span>Alchemy</span></span> Initiative</span><span style="font-size:11.0pt;font-family:"Book Antiqua""></span></p>

<p style="text-align:right" align="right"><a href="mailto:alchemy.initiative@gmail.com" target="_blank"><span style="font-size:11.0pt;font-family:"Book Antiqua""><span><span>alchemy</span></span>.initiative@gmail.com</span></a><span style="font-size:11.0pt;font-family:"Book Antiqua""> | <a href="tel:508.330.3954" value="+15083303954" target="_blank">508.330.3954</a></span></p>

<p style="text-align:right" align="right"><span style="font-size:11.0pt;font-family:"Book Antiqua"">Kristen van Ginhoven</span></p><p style="text-align:right" align="right"><span style="font-size:11.0pt;font-family:"Book Antiqua"">Artistic Director, <span>WAM</span> Theatre</span></p>

<p style="text-align:right" align="right"><a href="mailto:kristen@wamtheatre.com" target="_blank"><span style="font-size:11.0pt;font-family:"Book Antiqua"">kristen@wamtheatre.com</span></a><span style="font-size:11.0pt;font-family:"Book Antiqua""> | <a href="tel:518.243.9627" value="+15182439627" target="_blank">518.243.9627</a></span></p>

<p style="text-align:justify;text-justify:inter-ideograph"><u><span style="font-size:11.0pt;font-family:"Book Antiqua"">FOR IMMEDIATE RELEASE</span></u><span style="font-size:11.0pt;font-family:"Book Antiqua""></span></p>

<p style="text-align:center" align="center"><b><span style="font-size:11.0pt;font-family:"Book Antiqua""><span><span>ALCHEMY</span></span> INITIATIVE AND <span>WAM</span>

THEATRE ANNOUNCE 10x10on10</span></b><span style="font-size:11.0pt;font-family:"Book Antiqua""></span></p><p style="text-align:justify;text-justify:inter-ideograph;line-height:115%"><b><span style="font-size:11.0pt;line-height:115%;font-family:"Book Antiqua"">PITTSFIELD, MA</span></b><span style="font-size:11.0pt;line-height:115%;font-family:"Book Antiqua""> - <span><span></span></span></span><span style="font-size:11.0pt;line-height:115%;font-family:"Book Antiqua"">Nearly fifty visual

artists, writers, and actors participate in 10X10on10, a collaborative event of Alchemy

Initiative and WAM Theatre. 10X10on10 is a multi-media theater and visual art

exhibition exploring women’s lives and inspiration throughout life’s decades. The

event is part of the 2<sup>nd</sup> annual 10X10 Upstreet Art Festival. The six

performances and opening and closing art receptions will be held at Y Bar in

Pittsfield from February 16 – 24.</span></p><p style="text-align:justify;text-justify:inter-ideograph;line-height:115%"><br><span style="font-size:11.0pt;line-height:115%;font-family:"Book Antiqua""></span><span style="font-size:11.0pt;line-height:115%;font-family:"Book Antiqua""></span></p>

<p style="text-align:justify;text-justify:inter-ideograph;line-height:115%"><span style="font-size:11.0pt;line-height:115%;font-family:"Book Antiqua"">Playing around with the idea that some of our biggest

inspirations continue through the decades, while others change dramatically, <span><span>Alchemy</span></span>

Initiative invited girls and women to reflect on the question: <b><i>'What

are the 10 things that inspire you most at this decade of your life</i><span>?'</span></b><span>.<b><i> </i></b></span>From these

inspirations, each girl/woman created a piece of artwork. The visual exhibit,

curated by Diane Firtell, reads like a timeline of inspiration. Beginning as

you enter at one side of the room is the work of young artists under age 10. The

artwork and lists of what inspires the artists continue around the room, where

it ends with the artwork of women aged 90 to 100.<span>  </span>All pieces are sized 10x10 and are for sale.</span></p><p style="text-align:justify;text-justify:inter-ideograph;line-height:115%"><span style="font-size:11.0pt;line-height:115%;font-family:"Book Antiqua""> </span></p>

<p style="text-align:justify;text-justify:inter-ideograph;line-height:115%"><span style="font-size:11.0pt;line-height:115%;font-family:"Book Antiqua"">Diane Firtell, artist and curator says: </span><span style="font-size:11.0pt;line-height:115%;font-family:"Book Antiqua""></span></p>

<div style="margin-top:0in;margin-right:40.5pt;margin-left:63pt;margin-bottom:0.0001pt;text-align:justify"><span style="font-size:11.0pt;font-family:"Book Antiqua"">“This is exactly the type

of collaboration that exemplifies the mission of <span><span>Alchemy</span></span> Initiative, by using

the creative process to inspire and build community. It is so exciting to see

how an idea comes to life through the arts.<span> 

</span>We have almost 25 participating artists in varying mediums including

painting, photography, collage, and ceramics.” </span></div><p style="text-align:justify;text-justify:inter-ideograph;line-height:115%"><span style="font-size:11.0pt;line-height:115%;font-family:"Book Antiqua""> </span></p>

<p style="text-align:justify;text-justify:inter-ideograph;line-height:115%"><span style="font-size:11.0pt;line-height:115%;font-family:"Book Antiqua""><span>WAM</span> Theatre presents an original theatre piece that weaves

together stories, narratives and reflections by and about women exploring

inspiration throughout life's decades. Director Sara Katzoff, co-founder and

Artistic Director of the Berkshire Fringe, reached out to a variety of writers

with the question <b><i>'What are the 10 things that inspire you most at this

decade of your life?</i></b><span>'.<b><i> </i></b>Working</span> with a small ensemble of local

professional actors, Sara has taken the diverse answers and created an original

short performance piece. </span><span style="font-size:11.0pt;line-height:115%;font-family:"Book Antiqua""></span></p><p style="margin-right:40.5pt;text-align:justify;text-justify:inter-ideograph">

<span style="font-size:11.0pt;font-family:"Book Antiqua""> </span></p><p style="margin-right:40.5pt;text-align:justify;text-justify:inter-ideograph"><span style="font-size:11.0pt;font-family:"Book Antiqua"">Kristen

van Ginhoven, Artistic Director of <span>WAM</span> Theatre says:</span></p><div style="margin-top:0in;margin-right:40.5pt;margin-left:63pt;margin-bottom:0.0001pt;text-align:justify"><span style="font-size:11.0pt;font-family:"Book Antiqua"">"<span>WAM</span>

is delighted to have the innovative Sara Katzoff directing the theatre portion

of this collaboration. Everyone Sara has reached out as writer or performer has

shown delight at the theme and excitement about exploring the ten things that inspire

them at this point in their lives. We can't wait to share their work with the

limited audience who will be lucky enough to get tickets to see it!"</span></div><p style="margin-right:40.5pt;text-align:justify;text-justify:inter-ideograph"><span style="font-size:11.0pt;font-family:"Book Antiqua""> </span></p>

<p style="margin-right:40.5pt;text-align:justify;text-justify:inter-ideograph"><span style="font-size:11.0pt;font-family:"Book Antiqua"">With

limited seating and show dates, pre-ordering tickets is encouraged. Tickets are

just $10 and can be purchased at </span><a href="http://www.wamtheatre.com" target="_blank"><span style="font-size:11.0pt;font-family:"Book Antiqua"">www.wamtheatre.com</span></a><span style="font-size:11.0pt;font-family:"Book Antiqua""> or by calling </span><a><span style="font-size:11.0pt;font-family:"Book Antiqua"">1-800-838-3006</span></a><span style="font-size:11.0pt;font-family:"Book Antiqua"">.</span><span style="font-size:11.0pt;font-family:"Book Antiqua""></span></p>

<p style="text-align:justify;text-justify:inter-ideograph;line-height:115%"><span style="font-size:11.0pt;line-height:115%;font-family:"Book Antiqua"">Actors: Barbara Cardillo, Joan Coombs, Kelly Galvin and </span><span style="font-size:11.0pt;line-height:115%;font-family:"Book Antiqua""><span style="font-size:11.0pt;line-height:115%;font-family:"Book Antiqua"">Erin Ouellette</span>.</span></p>

<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Book Antiqua"">Visual

artists include: </span><span style="font-size:11.0pt;font-family:"Book Antiqua""><span style="font-size:11.0pt;font-family:"Book Antiqua"">Karen

Arp-Sandel, </span></span><span style="font-size:11.0pt;font-family:"Book Antiqua""><span style="font-size:11.0pt;font-family:"Book Antiqua"">Suzi Banks Baum, </span>Lucy Burns, </span><span style="font-size:11.0pt;font-family:"Book Antiqua""><span style="font-size:11.0pt;font-family:"Book Antiqua"">Roselle

Chartock, Laurie Coyle, Sarah Dunton, Diane Firtell, </span>Collette Hartcorn, Ellie Kreischer, </span><span style="font-size:11.0pt;font-family:"Book Antiqua""><span style="font-size:11.0pt;font-family:"Book Antiqua"">Sophia Lee, </span></span><span style="font-size:11.0pt;font-family:"Book Antiqua""><span style="font-size:11.0pt;font-family:"Book Antiqua"">Natalie Levine, </span></span><span style="font-size:11.0pt;font-family:"Book Antiqua""><span style="font-size:11.0pt;font-family:"Book Antiqua""><span style="font-size:11.0pt;font-family:"Book Antiqua"">Melanie Mowinski, </span></span></span><span style="font-size:11.0pt;font-family:"Book Antiqua""><span style="font-size:11.0pt;font-family:"Book Antiqua"">Gabrielle Senza,</span> Jordan Skowron, </span><span style="font-size:11.0pt;font-family:"Book Antiqua""><span style="font-size:11.0pt;font-family:"Book Antiqua"">Nina Silver,  </span></span><span style="font-size:11.0pt;font-family:"Book Antiqua""><span style="font-size:11.0pt;font-family:"Book Antiqua""><span style="font-size:11.0pt;font-family:"Book Antiqua"">Carol Stegeman, </span></span></span><span style="font-size:11.0pt;font-family:"Book Antiqua""><span style="font-size:11.0pt;font-family:"Book Antiqua""><span style="font-size:11.0pt;font-family:"Book Antiqua""><span style="font-size:11.0pt;font-family:"Book Antiqua"">Diane Sullivan, </span></span></span>Rebecca Weinman, </span><span style="font-size:11.0pt;font-family:"Book Antiqua"">Amelia Wood, Paige Wright and Parker Wright.</span></p>

<span style="font-size:11.0pt;line-height:115%;font-family:"Book Antiqua""> </span><p style="text-align:justify;text-justify:inter-ideograph;line-height:115%">

<span style="font-size:11.0pt;line-height:115%;font-family:"Book Antiqua"">Writers

 include: Loren AliKhan, Suzi Banks Baum, Nakeida Bethel-Smith, Valerie Gene Costas, Linda Bidwell Delaney, 

Jane Burke, J. Thalia Cunningham, Nichole Dupont, Susan Dworkin, Mallory Fehrensen, Margot Faught, Mackenzie Sax, </span><span style="font-size:11.0pt;line-height:115%;font-family:"Book Antiqua""><span style="font-size:11.0pt;line-height:115%;font-family:"Book Antiqua"">Rachel Siegel, Jenn

Smith, Amanda Van Allen and Truus van Ginhoven</span>.</span></p>

<p style="text-align:justify;text-justify:inter-ideograph;line-height:115%"><span style="font-size:11.0pt;line-height:115%;font-family:"Book Antiqua""><span><span>Alchemy</span></span> Initiative and <span>WAM</span> Theatre are encouraging the

community to participate. Using the hashtag #10x10on10, they are calling for

fans to post photos on Instagram of what inspires them at this decade in their

life. Similarly, they are asking fans to post a list of their top ten

inspirations on Twitter under the same hashtag.</span></p><p style="text-align:center;line-height:115%" align="center"><b><span style="font-size:11.0pt;line-height:115%;font-family:"Book Antiqua""># # #</span></b><span style="font-size:11.0pt;line-height:115%;font-family:"Book Antiqua""></span></p>

<p style="text-align:justify;text-justify:inter-ideograph;line-height:115%"><span style="font-size:11.0pt;line-height:115%;font-family:"Book Antiqua""> </span></p><p style="text-align:justify;text-justify:inter-ideograph;line-height:115%">

<b><span style="font-size:11.0pt;line-height:115%;font-family:"Book Antiqua"">FACT SHEET</span></b><span style="font-size:11.0pt;line-height:115%;font-family:"Book Antiqua""></span></p><p style="text-align:justify;text-justify:inter-ideograph;line-height:115%">

<span style="font-size:11.0pt;line-height:115%;font-family:"Book Antiqua""> </span></p><p style="text-align:justify;text-justify:inter-ideograph;line-height:115%"><b><span style="font-size:11.0pt;line-height:115%;font-family:"Book Antiqua"">Who:</span></b><span style="font-size:11.0pt;line-height:115%;font-family:"Book Antiqua""> <span><span>Alchemy</span></span> Initiative and <span>WAM</span>

Theatre</span><span style="font-size:11.0pt;line-height:115%;font-family:"Book Antiqua""></span></p><p style="text-align:justify;text-justify:inter-ideograph;line-height:115%"><b><span style="font-size:11.0pt;line-height:115%;font-family:"Book Antiqua"">What:</span></b><span style="font-size:11.0pt;line-height:115%;font-family:"Book Antiqua""> 10x10 on 10 (a multi-media

theater and visual art exhibition)</span><span style="font-size:11.0pt;line-height:115%;font-family:"Book Antiqua""></span></p><p style="text-align:justify;text-justify:inter-ideograph;line-height:115%">

<b><span style="font-size:11.0pt;line-height:115%;font-family:"Book Antiqua"">Where:</span></b><span style="font-size:11.0pt;line-height:115%;font-family:"Book Antiqua""> Y Bar, 391 North Street,

Pittsfield</span><span style="font-size:11.0pt;line-height:115%;font-family:"Book Antiqua""></span></p><p style="text-align:justify;text-justify:inter-ideograph;line-height:115%"><b><span style="font-size:11.0pt;line-height:115%;font-family:"Book Antiqua"">When:</span></b><span style="font-size:11.0pt;line-height:115%;font-family:"Book Antiqua""> All performances at

6pm.<span>  </span>Exhibit hours 5:30 to 9 pm.</span></p><p style="text-align:justify;text-justify:inter-ideograph;line-height:115%"><span style="font-family:'Book Antiqua';font-size:15px;line-height:17px">Saturday,

Feb 16 (with opening art reception from 5 to 6pm) *Performance nearly sold out <p style="text-align:justify;text-justify:inter-ideograph;line-height:115%"><span style="font-family:'Book Antiqua';font-size:15px;line-height:17px">Sunday,

Feb 17<p style="text-align:justify;text-justify:inter-ideograph;line-height:115%"><span style="font-family:'Book Antiqua';font-size:15px;line-height:17px">Thursday,

Feb 21<p style="text-align:justify;text-justify:inter-ideograph;line-height:115%"><span style="font-family:'Book Antiqua';font-size:15px;line-height:17px">Friday,

Feb 22<p style="text-align:justify;text-justify:inter-ideograph;line-height:115%"><span style="font-family:'Book Antiqua';font-size:15px;line-height:17px">Saturday,

Feb 23 <b>*Performance nearly sold out</b><br></span></p><p style="text-align:justify;text-justify:inter-ideograph;line-height:115%"><span style="font-size:11.0pt;line-height:115%;font-family:Wingdings"><span><span style="font:7.0pt "Times New Roman""> </span></span></span><span style="font-size:11.0pt;line-height:115%;font-family:"Book Antiqua"">Sunday, Feb 24 (with

closing art reception from 7 to 8pm)</span></p><p style="text-align:justify;text-justify:inter-ideograph;line-height:115%"><b><span style="font-size:11.0pt;line-height:115%;font-family:"Book Antiqua"">How much: </span></b><span style="font-size:11.0pt;line-height:115%;font-family:"Book Antiqua"">$10. To purchase tickets

visit </span><a href="http://www.wamtheatre.com" target="_blank"><span style="line-height:115%;font-size:11.0pt;font-family:"Book Antiqua"">www.wamtheatre.com</span></a><span style="font-size:11.0pt;line-height:115%;font-family:"Book Antiqua""> or call </span><a><span style="line-height:115%;font-size:11.0pt;font-family:"Book Antiqua"">1-800-838-3006</span></a><span style="line-height:115%;font-size:11.0pt;font-family:"Book Antiqua"">.</span><span style="font-size:11.0pt;line-height:115%;font-family:"Book Antiqua""></span></p>

<p style="text-align:justify;text-justify:inter-ideograph;line-height:115%"><span style="font-size:11.0pt;line-height:115%;font-family:"Book Antiqua""> </span></p><p style="text-align:justify;text-justify:inter-ideograph">

<b><span style="font-size:11.0pt;font-family:"Book Antiqua"">10x10 Upstreet Art Festival: </span></b><span style="font-size:11.0pt;font-family:"Book Antiqua"">The 10x10 Festival is a collaborative

effort spearheaded by Barrington Stage Company and the City of Pittsfield. </span><span style="font-size:11.0pt;font-family:"Book Antiqua";color:#454545;background:white">Now in its second year, for ten days (February

14-24), new theatre, dance parties, art shows and spoken word, will warm up the

Berkshires winter. <a href="http://discoverpittsfield.com/10x10/" target="_blank">http://discoverpittsfield.com/10x10/</a></span><span style="font-size:11.0pt;font-family:"Book Antiqua""></span></p>

<p style="text-align:justify;text-justify:inter-ideograph;line-height:115%"><span style="font-size:11.0pt;line-height:115%;font-family:"Book Antiqua""> </span></p><p style="text-align:justify;text-justify:inter-ideograph;line-height:115%">

<b><span style="font-size:11.0pt;line-height:115%;font-family:"Book Antiqua""><span>WAM</span> Theatre:  </span></b><span style="font-size:11.0pt;line-height:115%;font-family:"Book Antiqua""><span>WAM</span> Theatre is a theatre

company based in the Berkshires of Massachusetts and the Capital Region of New

York State. Inspired by the book ‘Half the Sky: Turning Oppression into

Opportunity for Women Worldwide’ by Nicholas Kristof and Sheryl WuDunn, <span>WAM</span> Theatre

was founded in 2009 by professional theatre artists Kristen van Ginhoven and

Leigh Strimbeck. <span>WAM</span>’s philanthropic mission is two-fold; first, producing

theatrical events for everyone, with a focus on women theatre artists and/or

stories of women and girls; second, to donate a portion of the proceeds from

those events to organizations that benefit women and girls. <span>WAM</span> has donated

over $7000 to its beneficiaries by creating professional theatre for everyone

that benefits women and girls. <a href="http://www.wamtheatre.com" target="_blank">www.wamtheatre.com</a></span><span style="font-size:11.0pt;line-height:115%;font-family:"Book Antiqua""></span></p>

<p style="text-align:justify;text-justify:inter-ideograph;line-height:115%"><span style="font-size:11.0pt;line-height:115%;font-family:"Book Antiqua""> </span></p><p style="text-align:justify;text-justify:inter-ideograph">

<b><span style="font-size:11.0pt;font-family:"Book Antiqua""><span><span>Alchemy</span></span> Initiative:</span></b><span style="font-size:11.0pt;font-family:"Book Antiqua""> Through the exploration of sustainability and creativity,

<span><span>Alchemy</span></span> Initiative enlivens, engages and educates the greater Berkshires,

fostering a healthier community. Founded in 2009, <span><span>Alchemy</span></span> Initiative produces

programs and presents events across the County. <a href="http://www.AlchemyInitiative.org" target="_blank">www.AlchemyInitiative.org</a> </span><span style="font-size:11.0pt;font-family:"Book Antiqua""></span></p>

<span style="font-size:11.0pt;font-family:"Book Antiqua""><br></span><br clear="all"><div>Kristen van Ginhoven<br>Artistic Director, WAM Theatre<div><a href="tel:518-243-9627" value="+15182439627" target="_blank">518-243-9627</a><br>

<a href="http://www.wamtheatre.com" target="_blank">www.WAMTheatre.com</a><br>

<a href="http://www.facebook.com/WAMTheatre" target="_blank">http://www.facebook.com/WAMTheatre</a><br><br><a href="https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=263XAT6LNRMZQ" target="_blank">Click here</a> to make a secure donation to WAM Theatre<br>

<i>Thanks for your support!</i><br><div><br></div><div><br></div></div></div>